Marketing

Peculiarly Off-beat Organic Food: PDC India

[aesop_image imgwidth="60%" img="http://breadninja.com/wp-content/uploads/2016/03/IMG_1189-e1456975116791.jpg" alt="PDC India" align="center" lightbox="on" caption="Founders of PDC India" captionposition="center"] The sound of organic food, paints a very serious picture in the head. You have to be reading blogs, going through a ton of information, becoming a 'food and health nerd' to know the specific benefits of having organic food over the conventional stuff available in the marketplace. If after this you have some energy left you can cook, hopefully to satisfy the needs of your demanding palate. (more…)

By Harshit, ago
Marketing

Maggi Dead and Back: Lessons for Food Entrepreneurs

One should be really aware of the laws when doing a business or you'll be like 'Shit!'. MAGGI Here is the full story of Maggi that can give food businesses an insight into what not to do. The Fiasco began for Maggi when a food inspector somewhere in Barabanki, U.P. came across a label on the packet of Maggi saying “NO ADDED MSG”. (more…)

By Harshit, ago
Marketing

The Yellow Straw: We don’t Cut & Chop, We SQUEEZE

Small things can lead to deep experiences. A particular instance is that of a chilly that doesn't hit you on the tongue but its pungency has a way of warming up the throat and then there are the places that simply relax you, and if you're relaxed just enough they have the power to take you to a time you knew nature at its best. Imagine this happening with a glass of juice while you're sitting in what I have come to call a 'juice bar'- The Yellow Straw. Isn't that something? (more…)

By Harshit, ago