Marketing

Peculiarly Off-beat Organic Food: PDC India

[aesop_image imgwidth="60%" img="http://breadninja.com/wp-content/uploads/2016/03/IMG_1189-e1456975116791.jpg" alt="PDC India" align="center" lightbox="on" caption="Founders of PDC India" captionposition="center"] The sound of organic food, paints a very serious picture in the head. You have to be reading blogs, going through a ton of information, becoming a 'food and health nerd' to know the specific benefits of having organic food over the conventional stuff available in the marketplace. If after this you have some energy left you can cook, hopefully to satisfy the needs of your demanding palate. (more…)

By Harshit, ago
Marketing

Maggi Dead and Back: Lessons for Food Entrepreneurs

One should be really aware of the laws when doing a business or you'll be like 'Shit!'. MAGGI Here is the full story of Maggi that can give food businesses an insight into what not to do. The Fiasco began for Maggi when a food inspector somewhere in Barabanki, U.P. came across a label on the packet of Maggi saying “NO ADDED MSG”. (more…)

By Harshit, ago
Marketing

The Yellow Straw: We don’t Cut & Chop, We SQUEEZE

Small things can lead to deep experiences. A particular instance is that of a chilly that doesn't hit you on the tongue but its pungency has a way of warming up the throat and then there are the places that simply relax you, and if you're relaxed just enough they have the power to take you to a time you knew nature at its best. Imagine this happening with a glass of juice while you're sitting in what I have come to call a 'juice bar'- The Yellow Straw. Isn't that something? (more…)

By Harshit, ago
Old BreadNinja

TeaRaja takes Tea Online

Jain Tea Co., started and run by Mr. Pawan Jain, has been selling tea in Lal Bazar, Kolkata since 1994. It is now that the youngest in the family, an Indian Team Snooker Player, Manish Jain has walked into the aisles of the market and is now taking tea online with his venture TeaRaja. [aesop_image imgwidth="70%" img="http://breadninja.com/wp-content/uploads/2015/12/TEARAJABREADINJA.png" align="center" lightbox="on" captionposition="left"]   (more…)

By Harshit, ago
Uncategorized

11 Food startups of 2015

In the wake of the booming startup culture in India, the food-tech segment is looked upon as the next big thing among space exploration, bio-tech and artificial intelligence, in terms volume and market size. The scalability and reach  provided by the web and app platforms are the key here. The sector has seen huge growth in the past one year. The market place is flooded by a host of such food startups. We tracked a few of them have put themselves on the map.  1. Faasos   Based in Pune and started by Jaydeep Barman and kallol Banerjee, this online food ordering has received a funding of at least USD 30 million from Sequoia and Lightbox Ventures. It plans to expand to new cities in the future. (more…)

By Harshit, ago