Be it for someone living away from home or for someone who is an office goer or school/college student, reluctance to eat in canteen has been a thing that most of us have experienced. There are a variety of reasons, but the most common ones are a lack of taste, prevalence of poor hygiene and absence of healthy items on the menu. Sumit, the founder of The Foodie Magnet, was one of such people and found his own way to solve this problem with smart kitchens.
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The idea stuck him when he was in college. The college kid has come far from just perceiving the idea of being an entrepreneur and building a valuable business around his idea. After graduating in Hotel Management, he turned down many placement offers from hotels like Shangri-la, ITC Maurya in Delhi and AL Rotana Dubai, all to make his idea of ‘The Foodie Magnet’ happen.
“My dream is to supersede all the canteens and cafes running in the educational institutions with Smart-Kitchens by ‘The Foodie Magnet’” says Sumit. The startup has systemic processes built-in to keep track of and control the taste, quality, hygiene and healthiness of the food prepared with a focus on standardization towards a meaningful and healthy consumer experience. To enhance the quality of the food, Sumit proposes ideas like replacing white bread with brown bread and using better ingredients, such as olive oil instead of ordinary refined oil and farm fresh fruits and vegetables.
Procedures and methods are developed through in-house research and development to convert dishes, with low nutritional content but with high demand, into healthy food products. To make it happen the professionals of the hospitality industry are hired as the organizational structure is building up. The Foodie Magnet prepares the menu in collaboration with certified Nutritionists. This menu is then followed by the schools/colleges under the vigilance of industry chefs.
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The Foodie Magnet not only targets school and college canteens but also plans to cater to the mid-day meal program run by the government. The idea is to penetrate the remotest of villages and hinterlands. Currently, The Foodie Magnet is on the look out for seed funding to scale its business. Smart-Kitchens under The Foodie Magnet will be approved by FSSAI and will operate accordingly.
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The Foodie Magnet has a long way to go and a huge market to serve. Sumit’s dream is to operate in 1.3 million Schools, 642 Universities, 34908 colleges and 11356 Standalone Institutions, and provide low budget healthy food and standardized Cafeterias to 315 million students.
Entrepreneurship in the food tech has become a phenomenon in India in the past year and the market place has exploded with the sheer number of food tech startups. However, industry pioneers like Dazo and Spoonjoy have shut down. On the other, hand the number of food tech startups is increasing by the day, despite the start of a negative sentiment in popular media. The Foodie Magnet has a unique market standing due to the market it targets.
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About Sumit Sharma:
Summit is a foodie by heart, a health enthusiast, a food critic and the originator of The foodie Magnet. He is a graduate in Hotel Management and now lives in Delhi.